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Meet the Team

Managing Over


Years of Experience


CFP® Professionals


Collaborative Team


From families building their lives to individuals and couples nearing retirement, our mission stays the same. At ClientFirst, we believe that financial health—and financial confidence—is key to living well. Our team is committed to helping you experience this peace of mind by building a plan customized to your goals.

By remaining a fee-only fiduciary, we accept no sales commission for recommending products over others, and all guidance we provide is in your best interest. With us, you can expect advice tailored to you—supported by a long-lasting relationship together.

Edward P. Mahaffy, MBA, CFP®, ChFC® Photo

Edward P. Mahaffy, MBA, CFP®, ChFC®

President and Senior Portfolio Manager

(501) 603-0406


Ed founded ClientFirst Wealth Management, LLC. in 2007 after more than 23 years in the wealth management industry. Prior to launching ClientFirst, he spent 6 years as a portfolio manager and independent branch manager with Raymond James Financial Services, Inc., 6 years as a vice president and portfolio manager with Merrill Lynch, and over 11 years as a financial advisor and fixed income portfolio manager with Stephens, Inc.

Designated as a CERTIFIED FINANCIAL PLANNER™ professional and Chartered Financial Consultant, Ed holds a Bachelor of Science in Business Administration from The Citadel and earned his MBA from the University of Arkansas. He has had articles published in numerous publications, including Barron's magazine. In 2020, Ed was recognized by Arkansas Money & Politics Magazine as one of "2020's Best Financial Advisors.” Also in 2020, ClientFirst made Investors.com's 2020 Top Financial Advisors Firms List.

Ed is a member of the National Association of Personal Financial Advisors (NAPFA) as well as the Financial Planning Association (FPA).

At ClientFirst, Ed is president and senior portfolio manager.

Ed enjoys spending time with his family, outdoor activities, reading, exercising and Krav Maga.

Rocklin Senavinin, CFP® Photo

Rocklin Senavinin, CFP®

Partner FWM

Roc has nearly 20 years of experience in the financial services industry and has dedicated his career to helping individuals live comfortably in retirement.

He works with individuals and families on their financial planning and complete wealth management needs. Roc is a CERTIFIED FINANCIAL PLANNER™ professional and holds a BBA degree in Finance. He was also named as one of Arkansas Business' 40 Under 40 in 2014, which honors 40 intriguing business and political leaders under 40 years old. Roc is a member of the National Association of Personal Financial Advisors (NAPFA).

When not in the office, Roc enjoys golfing, fishing and soccer. He is an active member of Christ the King church and was a past volunteer at Our House homeless shelter, where he provided basic budgeting education.

Tami Borland, CFP®

Financial Planning and Operations
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